There are, quite literally, millions of mobile apps in the app store today, with several thousand being added to the mix every single day. Yet, just a handful of apps manage to break away from the pack and achieve success, while a majority of them struggle to capture the attention of the audience and stay alive in this highly competitive space.
So what sets one app apart from the rest?
Upon closer inspection, you will find that the one thing that is common with all successful mobile apps, is that they all have an amazing look and feel. While a majority of digital media today is consumed on either desktops or mobile devices, more and more people are quickly gravitating towards mobile applications because of their superior functionality and their ability to help users get things done quickly and easily. In 2018, the number of mobile apps downloaded worldwide was at 205.4 billion, which is expected to breach 258.2 billion by 2022. This is a clear indication that desktops are swiftly becoming the “secondary touch-point” for a huge chunk of the digital audience. (source: https://uxdesign.cc/significance-of-ui-ux-design-in-mobile-application-f90b2c56c204)
Users always prefer applications that look aesthetically appealing and feel good when using them. To create an engaging and visually appealing app that has the highest chance of success with the end consumer, it is important to focus on two key aspects - User Experience (UX) and User Interface (UI). From the very beginning of the mobile app development process, a significant emphasis has to be placed on its UX/UI design, because they play a huge role in the success of the app. An aesthetically pleasing User Interface works to create an instant attraction towards the app, while an excellent User Experience will leave a lasting impact and make the app more memorable to users.
User Experience (UX) takes into account factors like human emotions, feelings, perceptions, and preferences during and after a person interacts with an app. A good UX design process ensures that the user gets the best experience in terms of accessibility, simplicity & usability, and should be geared towards converting users into loyal customers. To create an impactful and efficient UX design, one must conduct in-depth research on the needs and preferences of the target audience while undergoing the UX design process.
User Interface (UI) refers to the appearance of an app when a user interacts with it. The primary objective of a good UI is to provide easy, engaging, and effective interaction between the app and the user. UI includes elements such as the app’s design, graphics, and presentation, including all the controls, buttons, blocks and more. An effective User Interface is one that is attractive to the end-users.
The importance of UX/UI for mobile apps
Having a good UX/UI for a mobile app is extremely important for the success of the app. Even an app with excellent functionality can fail if the UX/UI doesn’t live up to user expectations. The right balance between functionality and UX/UI is what goes a long way in ensuring the success of an app. Here are a few pointers about why good UX/UI are so important.
Captivate & engage users
Great UX/UI design provides users with engaging content and makes it easy for them to navigate the app. When users open a new app, they decide whether they want to continue engaging with the app in just a few seconds. They will do this only if they find the experience compelling, engaging and easy to use.
When a user has a great experience on an app, thanks to impressive design, catchy content and easy navigation, it is far more likely that they will recommend it to their friends & family, which results in an increase in customers, thereby improving the ROI on your business.
Save time & money
It is advisable to invest in creating a great UX/UI design to minimize the chances of your customers facing any trouble or difficulty while using your application. Also, a flawless, easy-to-use product will not require frequent updates and will end up saving you time and money in the long run.
Add credibility to your brand
When clients are happy with their experience on your app, they are more likely to continue engaging with your brand in the long term. They are also more likely to leave positive reviews, and even suggest positive changes or updates to further enhance your mobile application. A good relationship between the brand and its audience goes a long way in lending the brand credibility.
Get featured on the app store
Positive ratings and reviews given by satisfied users is what will help bring your mobile app on the top of the list. In turn, getting featured on the top of the app store will automatically lead to more users downloading and using your app.
At Web Synergies, we help brands and businesses with cutting-edge mobile app development services, with a focus on efficient and user-friendly UX/UI. We build mobile applications for cross platforms such as iPhone (iOS Apps), Android (Google Play Store), Windows (Windows 10 Apps), and HTML 5 Apps. Our Mobile Apps Developers focus on usability and functionality to innovate workflow ideas, social media, and the internet of things (IoT) to delight customers, enterprises and stakeholders.