The Problem: Cisco, the worldwide leader in IT that develops, manufactures, and sells networking hardware, telecommunications equipment was facing a unique problem. The end users had a perception that Cisco products are expensive/unaffordable. The pricing and catalogue of products lacked transparency and they had to depend on resellers to support the purchase. The resellers failed to provide support because ultimately, they are more interested in sales than leads.
The Solution: A custom built online platform that leverages the CISCO brand, to be operated by Ingram Micro and fulfilled by participating reseller partners. The objective here was to get users to the online shop where they will get complete product information and can choose from a list of re-sellers.
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