December 15, 2022 09:30 AM

Optimizely-One platform for E-commerce Optimization (formerly EPISERVER)

Optimizely is an integrated digital experience platform (DXP) with multiple components like a content management system (CMS), E-commerce experimentation, and real-time marketing intelligence function. To achieve the best web personalization, you can build and run A/B tests on all websites, devices, and platforms. 

Why Website Optimization?

Website optimization is critical for the success of your online E-commerce business. Optimizely boosts your business with excellent Optimizely A/B tests and website optimization experiments. You can track user behavior, like the number of visits, which pages they stayed on, and where they exited from your site, and then leverage those insights to improve your design. This way, you know which part of your website is attractive and where improvement is needed.

Optimizely has the best built-in tools for web analytics to provide insights into actionable results for the best user experience, conversion metrics, and user behavior. You can track your marketing campaigns and enhance your future goals. Optimizely integrates with most leading web platforms to simplify your data analysis.

Optimizing your E-commerce website enhances the conversion of your website traffic into paying customers or subscribers, leading to increased ROI, and boosting your business through brand visibility, and higher ranking of your website. Some of the noteworthy features of Optimizely are:

Here are some Optimizely features:

  • Automated traffic allocation
  • Analytics Integration
  • Advanced Statistical Modeling
  • Behavioral targeting
  • Personalized Campaigns
  • A/B testing
  • Multivariate testing
  • Mobile Apps optimization
  • Reporting and Analytics
  • Visual editor
  • Developer tools

Optimizely boosts your business with excellent Optimizely A/B tests and website optimization experiments. It is the best platform for a personal buying experience, transforming your E-commerce and optimizing the digital content, and boosting your credibility with the customers.

Optimizely for Marketing Automation

Optimizely marketing automation has a simple drag and drop interface, making it easy to measure metrics and customize KPIs and ROI of your campaigns. Marketing automation analysis provides you the insights about A/B testing - for example you can compare two emails with each other to see which one gives you the best open rates. Visual link analysis shows you how the links within the email have been clicked, and also sends you alerts when the recipient opens your email.

Web Synergies’ team of technology experts implements and supports Optimizely and helps you achieve maximum ROI on your E-commerce site. We can help you build and run multivariate testing, A/B testing and muti-page testing, personalization and targeting, visual editor, program management and advanced experimentation.

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