March 30, 2022 01:30 PM

Add long-term customer value to your business with mobile app development

Human civilization has come a long way from striking rocks to cook food obtained through savage hunting to swiping their digital screens so they can have garnished meals delivered at their doorsteps. Every generation has witnessed at least one great discovery that changed the course of their future. But if we were to name a single breakthrough since the time of Babylon that revolutionized the way humans interacted with each other, it would be the invention of mobile phones.

Our era needs no introduction to the benefits of mobile phones. Even a five-year-old today can dedicate an ode to the value these gadgets have in their lives. However, they have now evolved from a device used to interact with each other into a giant platform to augment business growth.

Mobile apps have established a stronghold across every industry- from e-commerce to education and healthcare.

App development is crucial to driving your sales in today’s fast-paced world of e-commerce. Developing a mobile app will give your business a chance to penetrate through top marketplaces via Google Play, Apple Store, Microsoft Store, etc. They have become an important tool that completely transformed the way contemporary companies operate.

The scalability of apps has prompted a tremendous growth in the last decade. The mobile app development industry is projected to reach over $400 billion by 2026, expanding at a CAGR of 18.4% from 2019 to 2026. It is imperative that every ambitious business, whether a start-up or a large enterprise, use this round-the-clock technology to amplify their revenues.

Where do customers fit in mobile app development?

One of the biggest mistakes an organization makes is treating its target audience as a mere afterthought - groups the marketing folks are solely responsible for. However, it has been proven time and again that the only way to ensure a successful long-term business is by keeping your customers in mind at every step of development. After all, they are the ones who will ultimately make or mar your profits.

Not catering to a quality customer experience is a sure-shot way of self-sabotaging your organization. Investing in mobile app development can help tackle that issue. According to a survey by American Express, over 60% of the companies were willing to shell out more money to ensure a good customer experience.

Here are some of the ways how mobile apps can help increase long-term customer value to your company:

  • Targets Customers

By designing an astute mobile app, you can successfully gain large brand exposure while also making sure that it reaches only the relevant audience. It ensures that you receive concrete insights routinely so you can plan and demarcate your demographics according to your products.

Apps also often give their creators location data to help them in geo-target marketing and enable them to understand which parts of the world require their services the most.

  • Permits Quick Accessibility

It has become easier than ever for customers to get instant information on the latest launches and other offers via the help of a mobile app. Leveraging real-time technology, mobile apps help in executing marketing strategies like posting quizzes, countdown timers, and offering discounts on the first X number of customers, etc. Similarly, it is a cakewalk to make purchases via an app since most of them sync their customers’ email accounts so they do not have to type out their details every time.

A mobile app also makes it stress-free to track one’s order and contact the support team in case of any delays or returns. In fact, mobile apps have totally changed the entire customer service game by making it easy for anyone to reach out to them 24x7 with just a few clicks.

  • Consolidates Customer Engagement

You must have heard of the phrase “out of sight, out of mind”. Well, with mobile apps, you can send relevant notifications and reminders so your customer base is often reminded of your brand presence.

A mobile app helps establish a strait between your business and the customers. It grants a direct communication route that eventually helps strengthen engagement. You can effortlessly send information to your consumers through push-in notifications that aid you to gauge their interests better. You can also offer additional discounts to those making a payment through your app.

Additionally, you may launch loyalty programs through the app to reward the customers. This will lead to more app installations along with greater customer retention. The more you involve the consumers via the app in your product development, the more they are likely to stay with you.

  • Helps Learn the Customers’ Behavior

An intuitive app enables you to know your customers better through routine analytics on their behavior. This could be anything from how much time they spend on the app to the products that are on their wishlist.

  • Facilitates in Building Brand Identity

A mobile app can be effectively employed as a tool for establishing brand identity. Treat your app like a blank canvas on which you can paint your vision of your business, the goals and what it represents. An out-of-the-box UI and UX will definitely set you apart from the rest of your competitors. You can cultivate trust through consistent interactions. Build a strong image of the company by showing what you have to offer instead of making empty claims like the other brands.

  • Cost-Effective

Building an app may be an investment, but it is still more cost-efficient than managing bricks-and-mortar stores. Creating a mobile app cuts down on your other operational costs in due course, allowing your resources to be deployed in enhancing your products and services. 

What is next?

Mobile app development has become tantamount to taking your business exponentially forward in the e-commerce race. We at Web Synergies cater to your business needs to create an app with practical features and functions. Our team of experts will ensure that your app is intelligent, easy to navigate and fruitful for your organization.

We also offer comprehensive services that include Application Development and Support, Customer Experience Management, CRM & XRM, etc.

Interested in learning more about Web Synergies? Contact our support team here.

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