October 20, 2022 09:30 AM

Importance of ERP and CRM integration for B2B/B2C eCommerce

Gain stronger exposure and hold on B2B/B2C E-commerce platforms by investing in customer relationship management (CRM) and enterprise resource planning (ERP) software, which work best through their integration.

What is CRM and ERP Integration?

The process of integrating your ERP software with your CRM is known as ERP and CRM integration. It aims to create a single point of truth by automating and standardising data transfer between the two systems.

Benefits of CRM and ERP Integration

Here’s how B2B/B2C business can cater to an efficient experience with CRM and ERP integration to drive customer retention and loyalty:

All-around view of clients

The integration provides total view and accuracy across accounting, marketing, and customer support, allowing you to better understand your base.

Higher consistency

CRM and ERP systems both store data about customers. Because of this, customer data on ERP and CRM platforms is recurrently duplicated.

Better workplace collaboration

A workforce that is integrated and connected benefits from higher efficiency and better output. 

Greater mobility

The sales and operations team can effectively manage customer contracts thanks to real-time data.

Less training, more work

Businesses invest 31.5 hours per employee annually in training, according to research. This can change with a single platform that consolidates CRM and ERP, because staff can be trained to operate both systems simultaneously.


Integration of ERP and CRM systems in B2B and B2C E-commerce can increase business productivity and expand your clientele. Spend more time on critical procedures that have an impact on your bottom line rather than manual, time-consuming tasks that eat up valuable resources and time.

Are you trying to find a CRM-ERP integration that promotes quick sales? Contact Web Synergies right away for groundbreaking B2B E-commerce solutions and services!

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