January 24, 2023 11:30 AM

7 ways how digital technologies are transforming the marketing industry

Digital transformation is an assimilation of digital technology into all aspects of business operations, radically changing how you function and provide value to clients. It is also a cultural shift that necessitates organisations constantly examining the status quo, dabbling, and being efficiently equipped to face failure.

Digital transformation in marketing and sales is positively changing the global markets. Those who capitalise on it will be successful, while the rest may endure stagnancy. According to the digital transformation market and industry analysis, the technology is expected to register at a CAGR of at least 17.42% by 2027.

Digital transformation is about leveraging the information infrastructure. It entails constantly evolving all facets of the company's model. The sales process is significantly streamlined and made simpler by apps like Microsoft Dynamics CRM for marketing. Employees are given the resources they need to enhance customer interactions and experiences, boost output, and boost sales.

Embracing digital transformation is important in marketing for the success of the industry today and in the future.

Here is how digital technologies are transforming the marketing industry:

  • Enhanced customer experience
  • Increased agility
  • Better productivity
  • Higher revenues
  • Stronger resource management
  • Relevant data
  • Expansion of a digital culture

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