Project Overview

Web Synergies is seeking an experienced Bilingual Salesforce Marketing Cloud & Data Cloud Architect to lead end-to-end solution architecture for Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud programmes for a leading retail marketplace customer in Japan.

This role will be responsible for omnichannel marketing architecture, identity resolution, segmentation, activation strategies, and integrations across Sales Cloud, Service Cloud, and external ecosystems. The successful candidate will drive enterprise design, data strategy, governance, and privacy-compliant personalisation initiatives.

Key Responsibilities

Salesforce Marketing Cloud and Data Cloud Architecture

• Own solution architecture across Salesforce Marketing Cloud, including:
• Email Studio
• Mobile Studio
• Advertising Studio
• Personalisation capabilities
• Lead Salesforce Data Cloud architecture, including:
• Data models
• Identity resolution
• Calculated insights
• Segmentation
• Activation strategies

Enterprise Architecture and Integration

• Define enterprise architecture standards for:
• MuleSoft integrations
• API frameworks
• Marketing Cloud Connect (MC Connect)
• Event-driven architectures
• Data pipelines
• Monitoring and observability
• Create reference architectures, design standards, guardrails, and review technical designs.

Data Strategy and Governance

• Design:
• Unified customer profiles
• Consent frameworks
• Data lifecycle management strategies
• Ensure compliance with:
• APPI regulations
• Client-specific privacy policies

Omnichannel Marketing and Personalisation

• Establish strategies for:
• Segmentation
• Journey orchestration
• Decisioning
• Channel management
• Support high-scale marketing use cases with privacy-compliant personalisation.

Stakeholder and Team Leadership

• Collaborate with Marketing, CRM, Data, and Security stakeholders.
• Lead roadmap planning, solution sizing, and phased delivery approaches.
• Provide technical leadership to Project Managers, Developers, and QA teams.
• Enable DevOps, CI/CD practices, monitoring, and observability.
• Conduct performance, scalability, and cost optimisation reviews.
• Plan data retention and capacity strategies.
• Mentor technical teams and lead Proof of Concepts (PoCs) for complex scenarios, including:
• Real-time triggers
• Direct-to-ad activation
• Web personalisation
• Mobile personalisation

Required Qualifications

Experience

• 10+ years of experience in MarTech and CRM ecosystems.
• Minimum 5+ years of hands-on experience with Salesforce Marketing Cloud.
• Minimum 2+ years of experience with Salesforce Data Cloud or equivalent Customer Data Platforms (CDP).

Salesforce Marketing Cloud Expertise

• Strong knowledge of:
• Journey Builder
• Automation Studio
• Contact Builder
• AMPscript
• Server-Side JavaScript (SSJS)
• SQL
• Personalisation

Salesforce Data Cloud Expertise

• Strong knowledge of:
• Data Streams
• Data Mapping
• Identity Resolution Rules
• Calculated Insights
• Segments
• Activations
• Data Actions
• Governance Frameworks

Integration Expertise

• Proven experience with:
• Marketing Cloud Connect (MC Connect)
• MuleSoft
• REST APIs
• SOAP APIs
• Event Streaming
• SFTP
• ETL Tools

Data Privacy and Security

• Understanding of:
• APPI compliance
• Consent and preference management
• Personally Identifiable Information (PII) handling
• Tokenisation techniques

Communication Skills

• Japanese language proficiency (JLPT N2+)
• Business-level English communication skills
• Strong client-facing and stakeholder management capabilities

Preferred Certifications

• Salesforce Data Cloud Consultant
• Salesforce Marketing Cloud Administrator
• Salesforce Marketing Cloud Consultant
• Salesforce Email Specialist
• Salesforce Developer
• Salesforce Integration/MuleSoft Certifications

Experience pursuing Salesforce Application Architect or Technical Architect certification tracks will be considered an advantage.

Why Join Us?

This opportunity allows you to work with a leading retail marketplace customer in Japan while designing scalable MarTech ecosystems, enabling data-driven personalisation, and leading enterprise Salesforce transformation programmes.

Apply Now

Interested candidates can share their updated CV with Leela at leelalavanya.gujjarlapudi@websynergies.com.