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Job Title
Salesforce Marketing Cloud & Pardot Developer

Location:
India

Experience:
3 Years

Role Overview

We are seeking an experienced Salesforce Marketing Cloud & Pardot Developer to manage and enhance our marketing automation initiatives. The ideal candidate will possess hands-on experience in Pardot, Salesforce integration, and campaign management.

This role involves close collaboration with marketing, sales, and IT teams to build and optimise workflows, nurture campaigns, and analytics dashboards that improve engagement and ROI.

Key Responsibilities

  • Design, build, and manage B2B marketing campaigns using Pardot (Account Engagement)
  • Develop and maintain automation rules, segmentation lists, email templates, landing pages, and engagement programmes
  • Integrate Pardot with Salesforce CRM, ensuring accurate lead tracking and reporting
  • Optimise lead scoring, grading models, and engagement programmes
  • Collaborate with marketing and sales teams to define and implement campaign strategies
  • Ensure compliance with GDPR, CAN-SPAM, and privacy regulations across email marketing activities
  • Monitor campaign performance and provide actionable insights through Pardot and Salesforce reporting
  • Troubleshoot issues related to automation logic, data synchronisation, and email rendering

Required Skills & Qualifications

  • 3 years of hands-on experience with Pardot (Account Engagement), including campaign development and automation
  • Strong knowledge of Salesforce CRM and Pardot integration
  • Proficiency in HTML and CSS for email and landing page customisation
  • Experience with dynamic content, personalisation, and A/B testing
  • Pardot Specialist and/or Pardot Consultant Certification preferred
  • Strong understanding of B2B marketing principles and lead lifecycle management
  • Excellent analytical and problem-solving skills
  • Strong communication and project management abilities

Why Join Us?

Join a collaborative team focused on delivering innovative marketing automation solutions and data-driven customer engagement strategies using Salesforce technologies.

How to Apply

Interested candidates can share their updated CV at: vamsikrishna.r@websynergies.com

About Web Synergies

Web Synergies, A Yokogawa Company is a global IT company headquartered in Singapore with offices in India, Japan, UAE, USA, and Vietnam. We provide innovative consulting services and solutions that help organizations achieve business transformation and long-term success by leveraging modern technologies tailored to specific business needs.

We are appraised at CMMI Level 5 and certified under ISO 27001:2022, reflecting our commitment to quality excellence and information security.

What People Are Saying About Us

	Arun-Singh

Arun Singh

Sr. PHP Developer

Working at Web Synergies has been an incredible experience. The positive, collaborative environment and meaningful projects have enabled my professional growth. I appreciate the supportive team and leadership that values innovation. Proud to be part of Web Synergies!

Life at Web Synergies

Home of talented engineers, designers, and thought leaders, our highly flexible work environment, coupled with a blend of traditional workstations, hybrid work options, and deep breakouts, provides the ideal stage to strategize and execute process work while nurturing creative ideas. Our offices across Singapore, India, Japan, UAE, USA and Vietnam offer you a platform to learn, build and grow.

Web Synergies experience - a collective, diverse work culture, a vibrant community, and a whole bunch of perks and benefits:

  1. Competitive salaries
  2. Commuter benefits
  3. Flexible work hours
  4. Generous leave policies
  5. Self-development activities

Value

value-1

Diversity, Equity, and Inclusion

At Web Synergies, we embrace diversity, valuing unique perspectives and experiences. We strive to help individuals progress by celebrating and leveraging the richness that diverse perspectives bring to the forefront.

value-2

Building Sustainability

Building sustainability: economic, social, environmental value in short, mid, long term. Stakeholders crucial. Our concept: Environment, Economics, Social Justice. Human rights, gender equality vital for sustainable development.

value-3

Create a Positive Influence

Web Synergies thrives on positive influence, open communication, collaboration, and celebrating achievements. We prioritize a supportive work culture and employee well-being, leading by example and fostering a cohesive, motivated team.

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