Role Overview

We are seeking an experienced Salesforce Marketing Cloud & Pardot Developer to manage and enhance our marketing automation initiatives. The ideal candidate will possess hands-on experience in Pardot, Salesforce integration, and campaign management.

This role involves close collaboration with marketing, sales, and IT teams to build and optimise workflows, nurture campaigns, and analytics dashboards that improve engagement and ROI.

Key Responsibilities

• Design, build, and manage B2B marketing campaigns using Pardot (Account Engagement)
• Develop and maintain automation rules, segmentation lists, email templates, landing pages, and engagement programmes
• Integrate Pardot with Salesforce CRM, ensuring accurate lead tracking and reporting
• Optimise lead scoring, grading models, and engagement programmes
• Collaborate with marketing and sales teams to define and implement campaign strategies
• Ensure compliance with GDPR, CAN-SPAM, and privacy regulations across email marketing activities
• Monitor campaign performance and provide actionable insights through Pardot and Salesforce reporting
• Troubleshoot issues related to automation logic, data synchronisation, and email rendering

Required Skills & Qualifications

• 3 years of hands-on experience with Pardot (Account Engagement), including campaign development and automation
• Strong knowledge of Salesforce CRM and Pardot integration
• Proficiency in HTML and CSS for email and landing page customisation
• Experience with dynamic content, personalisation, and A/B testing
• Pardot Specialist and/or Pardot Consultant Certification preferred
• Strong understanding of B2B marketing principles and lead lifecycle management
• Excellent analytical and problem-solving skills
• Strong communication and project management abilities

Why Join Us?

Join a collaborative team focused on delivering innovative marketing automation solutions and data-driven customer engagement strategies using Salesforce technologies.

How to Apply

Interested candidates can share their updated CV at: vamsikrishna.r@websynergies.com