About the Role

We are looking for an experienced Adobe Journey Optimizer (AJO) Consultant with a proven hands-on implementation background to deliver and lead enterprise AJO and Adobe Experience Platform (AEP) solutions.

This role is suited to a consultant with deep platform expertise, strong technical delivery capabilities and a client-first mindset. You will work directly with enterprise customers across the full implementation lifecycle, from requirements discovery and solution design through implementation, testing, go-live and post-launch support.

The successful candidate will be expected to lead engagements independently, provide confident technical advice and design scalable, reliable and production-ready solutions across customer data, journey orchestration, personalisation, decisioning and integrations.

Key Responsibilities

Consulting and Requirements Discovery

• Engage with customers to understand business goals, technical requirements, pain points, success criteria and current-state architecture.
• Conduct discovery workshops and gather inputs from business and technical stakeholders.
• Translate customer requirements into clear implementation scope and recommendations.
• Provide solution recommendations that align technical capabilities with customer objectives.

Solution Design and Roadmap

• Recommend solution architecture, implementation approaches, phasing and best practices aligned with customer objectives.
• Design data models, data flows, segmentation logic, personalisation rules, journey patterns and integration touchpoints.
• Develop implementation roadmaps that support scalable and maintainable AJO and AEP solutions.

Adobe Journey Optimizer Delivery

• Implement and configure Adobe Journey Optimizer journey orchestration, events, triggers, conditions, wait logic, automations, custom actions, messages and offers.
• Ensure customer journeys are scalable, testable, maintainable and aligned with approved business use cases.
• Configure channel experiences across email, push, SMS, in-app, web and code-based experiences.

Offer and Experience Decisioning

• Configure and implement AJO decisioning capabilities, including:
  • Decision items.
  • Offers.
  • Collections.
  • Eligibility rules.
  • Ranking logic.
  • Placements.
  • Decision policies.
• Support the delivery of relevant content and offers across multiple channels.

Web, In-App and Code-Based Experiences

• Design and implement personalised web, in-app, content card, push, email, SMS and code-based experiences.
• Use AJO, AEP data, Web SDK, Mobile SDK and Edge Network patterns as appropriate.
• Work with HTML, CSS and personalisation syntax for relevant web and experience implementations.

Content Personalisation and Experimentation

• Build personalised content experiences using fragments, templates, dynamic content, contextual attributes, profile data, audience rules and decisioning outcomes.
• Support experimentation, testing and optimisation to improve engagement and customer experience.

Data Engineering and Integration

• Design, build and optimise data ingestion flows from CRM, web, mobile, file-based and external systems into AEP.
• Ensure data moves accurately and reliably across source systems, journeys, destinations and reporting use cases.
• Design and maintain integration touchpoints across the AJO and AEP ecosystem.

Data Modelling, Segmentation and Identity

• Design and implement Experience Data Model (XDM) schemas for multi-channel marketing use cases.
• Map source-system fields to XDM and define appropriate identity namespaces.
• Model profile and experience event data correctly.
• Configure datasets, profile attributes, identity mappings, audience rules, joins, filters and aggregates.
• Build and validate rule-based segments, computed attributes and AI/ML-powered audiences.
• Support multi-channel audience activation strategies based on profile and behavioural data.
• Use SQL and data-modelling best practices for segmentation and audience design.

Customisation and API Development

• Develop custom scripts, extensions, custom actions and API-first integrations using JavaScript, SQL, Python and REST APIs.
• Integrate with AEP and AJO REST APIs.
• Design custom actions and configure webhooks.
• Work with JSON payloads and manage OAuth or IMS authentication.
• Validate integrations, payloads, authentication and error handling using Postman or similar tools.

SQL and Data Querying

• Use strong SQL skills to query datasets and work with complex joins and aggregates.
• Apply filter conditions and perform data transformations.
• Work within AEP Data Distiller or similar query environments.

Adobe Experience Platform

• Work extensively with AEP services, including:
  • Real-Time Customer Profile.
  • Identity Service.
  • XDM schema design.
  • Source connectors.
  • Datasets.
  • Audience segmentation.
  • Destination configuration.
• Support the integration of customer data and audiences across AEP and AJO.

Troubleshooting and Optimisation

• Diagnose, debug and resolve technical issues across data ingestion, identity, APIs, schemas, audiences, journeys, content rendering, delivery, synchronisation and performance.
• Proactively optimise implementations for reliability, scalability and operational efficiency.

Quality Assurance and Validation

• Partner with QA, business and technical teams to define test scenarios.
• Validate data flows and journey behaviour.
• Support User Acceptance Testing (UAT).
• Ensure solution quality, stability and readiness before go-live.

Post-Go-Live Support

• Provide production support, enhancements, maintenance, upgrades and defect resolution after launch.
• Provide operational guidance to help customers stabilise and continuously improve their AJO and AEP implementations.

Delivery Coordination

• Collaborate with project managers, architects, consultants, engineering teams and customer stakeholders.
• Manage timelines, milestones, dependencies, risks and deliverables.
• Provide regular project and delivery status updates.

Client Relationship Management

• Build and maintain strong customer relationships.
• Act as a trusted advisor to enterprise customers.
• Communicate technical recommendations clearly to both technical and business stakeholders.
• Manage customer expectations and align technical recommendations with business goals.

Continuous Product Awareness

• Stay current with Adobe Journey Optimizer, Adobe Experience Platform, SDKs, decisioning, personalisation and integration capabilities.
• Continuously refine solution recommendations based on evolving platform features and customer requirements.

Required Skills and Experience

Adobe Journey Optimizer

• Hands-on experience delivering Adobe Journey Optimizer implementations.
• Strong knowledge of journey orchestration, event triggers, conditions, wait logic, automations, custom actions, messages, offer decisioning and channel configurations.
• Experience delivering AJO solutions across email, push, SMS, in-app and web.

Adobe Experience Platform

• Deep working knowledge of Adobe Experience Platform (AEP).
• Strong understanding of Real-Time Customer Profile, Identity Service, XDM schema design, Source connectors, Datasets, Audience segmentation and Destination configuration.

Data Modelling and XDM

• Strong ability to design and implement XDM schemas for multi-channel marketing use cases.
• Ability to map source-system fields to XDM.
• Experience defining identity namespaces.
• Strong understanding of profile and experience event data modelling.

SQL and Data Querying

• Strong SQL proficiency.
• Experience writing complex joins and aggregates.
• Ability to apply filter conditions and transform data.
• Experience working within AEP Data Distiller or similar query environments.

API Development and Integration

• Hands-on experience integrating with AEP and AJO REST APIs.
• Experience designing custom actions and configuring webhooks.
• Strong understanding of JSON payloads.
• Experience managing OAuth or IMS authentication.
• Ability to validate integrations using Postman or similar tooling.

JavaScript, HTML and CSS

• Proficiency in JavaScript for personalisation logic, API calls and custom scripting within AJO and AEP.
• Comfort with HTML and CSS for email and web experience rendering.

Segmentation and Audience Design

• Practical experience creating and validating rule-based segments.
• Experience with computed attributes and AI/ML-powered audiences.
• Understanding of multi-channel activation strategies based on profile and behavioural data.

Customer Communication and Advisory

• Ability to engage enterprise customers independently.
• Confidence in articulating solution recommendations.
• Experience leading discovery workshops.
• Ability to present technical designs to both technical and business stakeholders.

AI and Agentic Skills

• Working understanding of AI-assisted delivery, prompt engineering, agentic workflows and responsible use of AI tools.
• Ability to use AI tools to improve discovery, documentation, testing, troubleshooting and implementation productivity.

Certifications and Delivery Ownership

• Relevant Adobe Journey Optimizer certifications or demonstrable equivalent hands-on expertise.
• Willingness to maintain current certification status as the platform evolves.
• Demonstrated ability to own AJO/AEP workstreams from requirements gathering through go-live.
• Experience managing documentation, testing and post-launch support with limited supervision.

Nice-to-Have Skills

Web and Mobile SDK

• Experience configuring Adobe Web SDK (Alloy) or Mobile SDK.
• Understanding of event collection, personalisation rendering and Edge Network integration with AJO and AEP.

Other MarTech Platforms

Experience with other MarTech platforms such as:

• Salesforce Marketing Cloud.
• Marketo.
• Braze.
• Similar customer engagement and marketing platforms.

Cross-platform experience that can contribute to broader solution design is an advantage.

Key Attributes

• Deep AJO and AEP platform expertise with the ability to lead customer engagements independently from day one.
• A client-first mindset with the confidence to advise at both business and technical levels.
• Ability to adapt communication style to different audiences.
• Self-starter who can manage changing priorities, resource constraints and tight delivery deadlines without close oversight.
• Structured problem solver with a continuous improvement mindset.
• Focus on scalable, reliable and production-grade solutions.
• Collaborative team player who works effectively across business, technology, project management and customer stakeholder groups.

How to Apply

Interested candidates can share their profile with:

Leela Lavanya
Email: leelalavanya.gujjarlapudi@websynergies.com